A step-by-step guide to uploading A+ Content to Amazon

Art By Aug 01, 2023 No Comments

A few of you have asked now about utilizing the a+ ads available as part of your subscription. 

If you are interested in learning more about A+ content advertisements, please keep your eyes peeled. I am releasing additional information soon in my article “How to Create A+ Content for Maximum Impact”.

A+ Content is a popular marketing technique designed specifically to showcase your book to help increase sales and page reads. Uploading A+ Content to Amazon allows you to enhance your Book listings with rich multimedia elements such as images, videos, teasers, and more. 

Here’s a step-by-step process to upload A+ Content to Amazon:

Step 1: Check eligibility

Ensure that you are eligible to create A+ Content on Amazon by reading the Amazon A+ content guidelines here https://kdp.amazon.com/en_US/help/topic/G4WB7VPPEAREHAAD

A+ Content is typically available for sellers who are part of the Amazon Brand Registry program. Make sure you have a registered brand and access to the A+ Content Manager feature.

Please see the Amazon website for a copy of the A+ content guidelines before commissioning any A+ content. 

Step 2: Log in to Seller Central

Access your Amazon Seller Central account using your seller credentials.

Step 3: Navigate to A+ Content Manager

Once you are logged in, go to the Marketing drop-down menu and select A+ Content Manager. 

This will take you to the A+ Content dashboard.

Step 4: Select the product

Choose the product for which you want to create A+ Content by clicking the “Add A+ Content” button.

Adding A+ Content to your listings is easy as long as you have the content prepared already. The Content Module will determine what size image you need for each content listing.

Step 5: Choose A+ Content module

Select the A+ Content module you want to use for your product. 

Amazon provides various modules like Standard Comparison Chart, Four Image Comparison, Hero Image, etc. Choose the one that best suits your needs.

Step 6: Create A+ Content

Follow the on-screen instructions to create your A+ Content. This will involve adding images, text, and other multimedia elements to showcase your product’s features, benefits, and unique selling points. Keep in mind that your content should be engaging, informative, and comply with Amazon’s guidelines. 

Continually add a+ content until you have added enough information to increase book exposure.

Step 7: Review and submit

Once you’ve finished creating the A+ Content, carefully review it for accuracy, spelling errors, and formatting. Make sure all the assets are uploaded correctly. When you’re satisfied, click the “Submit for Approval” button.

Step 8: Amazon’s review process

After submission, Amazon’s team will review your A+ Content for compliance with their guidelines. This review process can take several days, and if any issues are found, you’ll receive feedback for necessary changes.

Step 9: Publishing

Once Amazon approves your A+ Content, it will go live on your product listing, providing potential customers with enhanced content that can help drive sales.

Tips for Creating Effective A+ Content:

  • Use high-quality images and engaging videos that showcase your product’s features.
  • Craft compelling and persuasive copy to highlight the benefits and advantages of your product.
  • Organize the content in a clear and easy-to-read format.
  • Make sure your A+ Content is consistent with your brand identity.
  • Keep track of the performance of your A+ Content and update it periodically to keep it fresh and relevant.

That’s it! Following these steps will help you upload A+ Content to Amazon and enhance your product listings to attract more customers. Good luck with your book marketing journey!

If you like this post, make sure you check out my 12-post series on an introduction to social media marketing here https://www.patreon.com/posts/power-of-social-85717881

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I am a digital artist from Queensland, Australia who has a passion for book art. I specialize in book covers, photo manipulation, and illustrations. I also do branding, marketing, and cinematic trailers.

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